I thought the whole point of guerilla marketing is that it’s a superior, low-cost alternative to paid media?

Posted in Tactics, New Media, Advertising | 1 Comment »
New Tagline = New Brand? Not So Fast, JC Penney.
February 15th, 2007

The Brains on Fire Blog relays news of JC Penney’s new tagline, “Every Day Matters.”

Apparently, this is another example of how bringing on a new agency often yields a new tagline. Oh, yes, there’s the quote from agency representative about “resonating with consumers.”
A final word on last.fm. From my brief exploration it seems that the site has quite a variety of “expertise” in different styles and genres of music. Typically you find music sites are very top heavy in certain areas and very sparse in others. I was happy to find many users who had similar interests in all of my favorite musical areas. I’m curious to see if you guys find that to be the case as well. Anyway, you can view my music profile at

http://www.golfnuggets.com/associations/golf-association-hungary.html
http://www.golfnuggets.com/associations/golf-association-egypt.html
http://www.golfnuggets.com/associations/golf-association-finland.html
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I remember, today, my uncle who died in his ancestral homeland of Belgium, during the Second World War, fighting to free them from the grip of Hitler’s troops. He is buried in Europe… somewhere. I think of all the cousins who fought in all the wars since the War Between the States forward. And, I think of my Great Grandfather, who fought in the 17th Regiment of South Carolina Infantry, Company “I”, along with a slew of great uncles, cousins and such. Some of them never made it back home to their loved ones.

That’s what this day is about. Remembering them, and remembering that freedom is not free. We pay for it. We pay for it in blood. But, it is so precious… millions of Americans have willingly lain down their lives to secure it for the generations yet unborn.

Admittedly I’ve been slack on the Friday game thing but have no fear I’m back once again with a killer flash game. If your a fan of the Discovery Channel show Deadliest Catch then you’ll immediately recognize the premise of this one. The objective is to catch as many crab as possible in a limited amount of time. To do this you’ll need to buy a boat, outfit it and hire a crew. Sounds simple but you’ll need just the right mix of equipment, men and knowhow if you want to be successful.
Deadliest Catch
Is it a new day at JC Penney? I don’t think so. Spike Jones at Brains on Fire testifies:

“A rallying cry is great. But a remarkable experience is even better. It transcends tag lines and advertising. (And when you have a great name, you might not even need a tagline because your name says it all.)

“Creating a new tagline won’t change anything. Try starting with the culture. The experience. The people inside your company.”

Posted in Marketing Strategies, Branding | No Comments »
The 80/20 Rule Becomes the One Percent Rule In Social Bookmarking Success
February 12th, 2007

As in many cases, the few are impacting the many when it comes to social bookmarking sites such as Digg and del.ic.ious